noun, plural strat·e·gies.
A plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result:
a strategy for getting ahead in the world.
Every brand or business needs a creative strategy. It determines the efforts that define who you are as a brand.
It tells your story.
The copy strategy determines what to tell customers about your brand. It's how you execute the Positioning Statement, setting measurable objectives to attain.
It's what makes you or your product "hot" with your target audience.
The social strategy includes your plans and how you will execute them on social media. It's the playbook to guide all your efforts.
It provides the checks and balances of success or failure.